World of Warcraft is losing players, and the players that have stuck
with the video game are aging.So, just ahead of World of Warcraft's 15th
anniversary, Activision Blizzard is going retro.To get more news about
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The company launched World of Warcraft Classic Monday, a nostalgic
version of the multiplayer online roleplaying game, in which players can
adventure as orcs and elves, among other characters.World of Warcraft
Classic returns things to the way they were when the game first launched
in 2004.It will be available for no additional charge to current
subscribers to the game.
Classic WoW is no walk in the park.
Players must manually search for others to team up with for massive
raids that involve 40 people communicating and working together —
moments that have led people to make real-life friends.
Traveling from town to town will take time. The graphics are
significantly pared back to resemble the original.We really approached
this as almost like an archaeological dig. 'What was it like back
then?'" said John Hight, World of Warcraft's executive producer and vice
president.
"We're carefully scraping the dust off the dinosaur bones and bringing it back to life."
The company said interest in World of Warcraft Classic was so strong that it overwhelmed Blizzard's servers.
More than 2 million players created characters in anticipation of
the launch, Blizzard said.Although there are over 140 million accounts
on World of Warcraft, the game currently has just five million
individual subscribers, data collector Statista estimates, down from the
12 million players the game had back in October 2010.
That represents an opportunity: Activision Blizzard is betting on
nostalgia to bring back some older players and to lure new ones.
"We have this audience that played it originally, and they want to
come back, and then we have this new audience that has never played it
and they want to check it out," said Hight.
"What will be interesting to see is in the months to come, who stays with it."
Because WoW has lost millions of subscribers, the potential market
for World of Warcraft Classic is huge, noted Will Partin, a doctoral
candidate studying the gaming industry at the University of North
Carolina, Chapel Hill.
"The big challenge is that many of the players who left WoW left
because life took over and their priorities shifted," said Partin.
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