In the wake of the rapid rise of e-cigarettes over the past decade, the
tobacco industry has launched its latest response to the documented
harms of cigarette smoking: heat-not-burn (HNB) tobacco products.
Philip
Morris International created and is heavily marketing their version of
these products, called the IQOS (I Quit Ordinary Smoking), which
involves disposable tobacco sticks soaked in propylene glycol that are
inserted
into a holder in the HNB cigarette. Philip Morris markets these
products as being “designed to create a flavorful and satisfying
nicotinecontaining vapor, without burning and without smoke.”1
Advertisements
claim this product releases no smoke because the
tobacco leaves are heated rather than burned, with no tobacco
combustion. Claims and distracting wording, however, are no substitute
for science. The authors
of a recent report have shown that these tobacco products release cancercausing chemicals.To get more news about
Heat not burn, you can visit hitaste.net official website.
The
IQOS is not yet sold in the United States, but in December 2016, Philip
Morris submitted a modified risk tobacco product application to the US
Food and Drug Administration (FDA). If its application is successful,
Philip
Morris will face looser restrictions in marketing HNB tobacco products
than it does for conventional tobacco cigarettes. Moreover, Philip
Morris seeks to make affirmative safety statements on packaging
and
advertising for IQOS, including “Scientific studies have shown that
switching completely from conventional cigarettes to the IQOS system can
reduce the risks of tobacco-related diseases.”3 The public needs more
accurate and unbiased information about the potential harms of these
products. The FDA, public health officials, physicians and health care
providers, children and parents, and current tobacco users must
understand these products and take an evidence-based approach to their
regulation.
The Wall