Schlesinger has held senior sales and marketing roles at companies
including Norwegian Cruise Line, Orient Lines and Voyages to Antiquity.
At a time when established international operators are cultivating the
Chinese source market, he sees significant opportunity for China to
organically develop its own cruise brands.To get more news about
Shanghai mba, you can visit acem.sjtu.edu.cn official website.
Schlesinger said his presentations for the Shanghai students covered
real marketplace issues, especially product segments, on-board
elements, itineraries and booking protocols.
'The experience provided interesting insights into the state of the
Chinese industry development, the travel agency community and the rapid
changes that will take place during the next five years,' he added.
The Shanghai Maritime University Executive MBA program was developed
in response to the dramatic growth of China's cruise market. The
program is designed to educate Chinese officials and entrepreneurs
interested in participating in the creation of new cruise companies.
Previous lectures have focused on financial and operations management, and cruise terminal development.
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