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The Best Smart Window Shades and Blinds
Smart shades and blinds that extend, retract, or tilt automatically are indeed a luxury, but they’re also just plain useful. (And they can help save energy and boost home security, too.) Lutron’s Serena Shades are our top pick because they work flawlessly, are the fastest and quietest shades we tested, and are compatible with all the popular smart-home platforms. Also, they look great. If you prefer blinds over shades, we think Lutron’s Serena Smart Wood Blinds are the best smart blinds because they adapt to the position of the sun throughout the day, ensuring you always have the right amount of light without having to adjust them at all.Get more news about motorized blinds,you can vist our website!
Lutron’s Serena Shades are the best self-install smart shades we tested. They’re easy to install yourself, simple to set up, battery-powered, and custom-made to fit your windows. They work with every major smart-home system and all of the voice assistants, when paired with Lutron’s Caséta Wireless Smart Bridge (a small device that plugs into your Wi-Fi router and lets you control your devices remotely; it’s the same one that connects Lutron’s Caséta smart light switches). The Serena Shades are expensive—around three times the price of our budget pick, IKEA’s Fyrtur. But if you want the nicest-looking, smartest window coverings that you can order and install yourself, Lutron Serena Shades are the best choice.
If you don’t mind a more-modest selection of fabrics and styles and don’t need deep smart-home integration, the SmarterHome's MySmartRollerShades (formerly Tilt) are a good option. They are easy to install yourself and to control with the app (if noticeably slower than our top pick), and they come in a decent, albeit limited, selection of colors and styles. The simple ordering process is a refreshing change: Every shade is the same price, no matter the size or style. These shades run on a rechargeable battery that connects to an included solar panel. But there’s no remote control, aside from the app. Also, the hub for smart-home control with Amazon Alexa and Samsung SmartThings costs $109—and it is out of stock until 2022.
If you (or someone in your home) has a specific style and design in mind when it comes to window coverings, you’ll want to look at Graber Motorized Shades. The shades use Graber’s new Z-Wave wireless motors and gateway device (which costs up to $200; you could instead pair directly to an existing Z-Wave hub you may have, including SmartThings). We love the online selection process, which guides you through styles and designs to best suit your needs. And the new Graber VirtualCord Motorization app works well for scheduling, creating Scenes, and adding voice control via Amazon Alexa or Google Assistant through Google Home (not Siri/HomeKit). There are also multiple options for power, including a rechargeable battery pack that tucks up behind the shade, plus a number of remote-control options (again, with a hefty price tag). Self-installation is an option, but it’s not as straightforward as with our other picks.
If your window openings fit one of the eight available sizes of IKEA’s Fyrtur shades (ours didn’t), and you like the industrial exposed hardware and gray blackout fabric look (we do!), then these inexpensive smart shades are a great, budget-friendly option. The shades can be controlled using Apple HomeKit, Amazon Alexa, and Google Home, as long as you buy IKEA’s $70 Dirigera internet gateway (a small device that wirelessly connects your shades and is plugged into your router). The Fyrtur shades are well made, and in our testing they worked reliably. And the removable, rechargeable battery lasted six months before needing to be recharged. That said, the included remote is a bit finicky, and installation and setup can be just as frustrating as it is when you’re putting together an IKEA cabinet. But considering the reasonable price for these shades, we think it’s hard to complain. If the installation challenge is daunting, or you’re considering the YouTube videos that show you how to “hack” Fytur shades so they fit your window, we’d say skip the headache—there are better options.
The Lutron Serena Smart Wood Blinds have the best smart-home integrations and most innovative features of any of the smart blinds we considered or tested. But they’re also the most expensive, starting at $599. They are custom-made to order and available in eight color options. And they work with Lutron’s smart-home ecosystem for control with the Lutron app, which also enables integration with Amazon Alexa or Google Home (strangely, there’s no HomeKit or SmartThings compatibility, as there is with Serena Shades). An excellent Natural Light Optimization feature tilts the blinds automatically as the sun moves throughout the day, ensuring your room has balanced light while minimizing glare. Serena blinds can also be set to close and open automatically whenever you leave or arrive home. And they can be configured on a Schedule or included in Scenes (a series of settings changes among one or more devices) with other Lutron devices. Although the blinds can be tilted on command, you can’t use a controller to raise or lower them—you have to manually push them up or pull them down, as you would with other modern blinds.
Ozone Generator Global Market Report 2022
The global ozone generator market is expected to grow from $1.27 billion in 2021 to $1.34 billion in 2022 at a compound annual growth rate (CAGR) of 6.0%. The ozone generator market is expected to grow to $1.70 billion in 2026 at a compound annual growth rate (CAGR) of 6.0%.Get more news about ozone generator,you can vist our website!
North America was the largest region in the ozone generator market in 2020. The regions covered in the ozone generator market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Rising investments in upgrading and expanding wastewater treatment facilities is expected to propel the growth of the ozone generator market. A wastewater treatment plant treats industrial effluent and removes pollutants using various methods including physical, chemical, and biological methods. As water resources become increasingly scarce, wastewater reuse has become more important as climate change progresses.
Treating water with ozone begins with the production of ozone(O3)in an ozone generator by applying energy to oxygen molecules (O2), causing the oxygen atoms to separate and temporarily recombine with other oxygen molecules, thus used to disinfect and purify water.
For instance, In April 2021, in a notice published by the United States Environmental Protection Agency, the EPA announced new funding for water infrastructure projects totaling $6.5 billion. These fundings will help accelerate investment in critical water infrastructure by providing innovative and flexible financing for various projects in both large and small communities. Therefore, the rising investment in upgrading and expanding wastewater treatment facilities is expected to boost demand for ozone generators during the forecast period.
Product Innovation is a key trend gaining popularity in the ozone generator market. The companies operating in ozone generator are developing new products with innovative technologies to meet specific industry demands and strengthen their business presence across the globe. For instance, in March 2021, SUEZ SA, a French-based company that deals in water and waste management, launched Ozonia L, the next generation of large-capacity ozone generators.
This Ozonia L provides large-scale ozone production on a small footprint, with a new web-enabled interface and real-time system optimization for energy efficiency and reduced total cost of ownership. This product incorporates the most advanced technology developed in the Ozonia innovation labs and builds on SUEZs as innovators and leaders in the disinfection and oxidation field.
Do you know compressor, condenser and expansion valve in ice machine?
Usually,The ice machine composition includes compressor, condenser, expansion valve, evaporator and control system. And now we talk about the compressor, condenser and the expansion valve.Get more news about Condenser Expansion Machine,you can vist our website!
1. The role of refrigeration compressor of industrial ice machine
The refrigeration compressor is the most important equipment in the refrigeration device（industrial ice machine）, usually called the host in the refrigeration device. The increase of refrigerant vapor from low pressure to high pressure and the continuous flow and transportation of vapor are all accomplished by the work of the refrigeration compressor. In other words, the role of the refrigeration compressor is:
1) Absorb refrigerant vapor from the evaporator to ensure a certain evaporation pressure in the evaporator.
2) Increase the pressure to compress the low-pressure and low-temperature refrigerant vapor into high-pressure and high-temperature superheated vapor to create conditions for condensation at higher temperatures (such as the temperature of about 35°C in summer).
3) Transport and push the refrigerant to flow in the system to complete the refrigeration cycle.
2. According to different types of cooling medium, condensers can be classified into four categories, and their functions are as follows:
⑴Water cooling type: In this type of condenser, the heat released by the refrigerant is taken away by the cooling water. The cooling water can be used once or recycled. Water-cooled condensers can be divided into vertical shell and tube type, horizontal shell and tube type and sleeve type according to their different structure types.
⑵ Air-cooled (also called air-cooled): In this type of condenser, the heat released by the refrigerant is taken away by the air. The air can be natural convection, or a fan can be used for forced flow. This type of condenser is used in Freon refrigeration devices where water supply is inconvenient or difficult.
(3) Water-air cooling type: In this type of condenser, the refrigerant is cooled by water and air at the same time, but it mainly relies on the evaporation of cooling water on the surface of the heat transfer tube to absorb a large amount of heat from the refrigerant side as water The latent heat of vaporization, the role of air is mainly to accelerate the evaporation of water and take away water vapor. Therefore, the water consumption of this type of condenser is very small, and it is the preferred type of condenser for areas with dry air, low water quality, low water temperature and insufficient water volume. This type of condenser can be divided into two types: evaporative type and shower type according to the different structure types.
⑷ Evaporation-condensation type: In this type of condenser, the cooling effect produced by the evaporation of the refrigerant in another refrigeration system is used to cool the refrigerant vapor on the other side of the heat transfer partition, and promote the latter to condense and liquefy. Such as the evaporator-condenser in the cascade refrigerator.
3. The role of the expansion valve in the industrial ice machine: the expansion valve plays the role of throttling and reducing pressure. When the high-pressure refrigerant liquid condensed by the condenser passes through the throttling valve, the pressure drops due to obstruction, causing part of the refrigerant liquid to vaporize and absorb The latent heat of vaporization, its own temperature is also correspondingly reduced, becomes low temperature and low pressure wet steam, and then enters the evaporator.
Vacuum dehydrators enable high performance of hydraulic systems
Hy-Pro vacuum dehydration units are designed to remove contaminants (such as water) continuously and efficiently from hydraulic oil. Manufactured in the US by Hy-Pro Filtration, Hytec Fluid Technology (HFT) is the official distributor and is authorised and technically skilled in the installation and service of the vacuum dehydration units.Get more news about vacuum hydraulic machine,you can vist our website!
The units are designed to be safe and easy to operate and install. “This technology is so versatile that it can be deployed in any industry sector. HFT has successfully installed static assemblies in the power generation, petrochemical, oil and gas as well as pulp and paper industries, and receives positive feedback on a regular basis,” comments HFT technical division Cameron Milner.
The Hy-Pro dehydrator removes free, emulsified and dissolved water, as well as gases, from hydraulic oil. It achieves this by heating the oil and passing it though a vacuum chamber, where the dissolved gases and water are boiled off. The oil is then passed through a particulate filter which automatically removes all particulate matter from the oil. This helps to extend component and bearing life, as well as the use-life of the oil.
The dehydrator system includes a pre-programmed, relay-enabled control panel, which provides the unit operator with full access to the necessary functionality of the machine, including monitoring telemetry for relative humidity (RH) percentage, ISO cleanliness, temperature and pressures.
“Due to the unique process flow of system, the dual condensate tank setup allows this assembly to sustain its own vacuum and facilitates a controlled environment and continuous operation,” says Milner. Certain parameter configurations must be programmed before deployment, but once complete, the system continues to operate automatically. It shuts down as a failsafe in the event of a fault. “As for maintenance, the units will only require replacement of the breather elements (environment dependant) as well as the post element replacement for the oil conditioning circuit. This is indicated with onboard monitoring technology and the unit operator can determine the procedure based on the telemetry,” adds Milner.
The Hy-Pro unit carries a factory safe warranty of 12 months and is backed up with support and service agreements from HFT, which holds stock of all serviceable parts and replacement components. HFT is a Bosch Rexroth South Africa Group company.
Compression Molding Machine Market Trends, Top Vendors
The Compression Molding Machine Market is a segment of the global plastic processing machinery industry that deals with the manufacturing and distribution of machines used in the compression molding process.Get more news about double deck compression forming machine,you can vist our website!
The Compression molding is a manufacturing process used to create various plastic products, typically by heating and melting plastic pellets or powders and then compressing them into a mold. The compression molding process is commonly used to create high-strength, high-durability products such as automotive parts, aerospace components, and electrical insulators.
The Compression Molding Machine market is driven by the growing demand for lightweight and high-strength materials in the automotive and aerospace industries. Additionally, the increasing demand for energy-efficient and eco-friendly products is also contributing to the growth of the Compression Molding Machine market.
The market is segmented based on machine type, end-use industry, and geography. The machine types include hydraulic, electric, and hybrid machines. The end-use industries for Compression Molding Machines include automotive, aerospace, electrical & electronics, and others.
7 Best Lights for Video Conferencing + Tips to Shine
In every video conference, you want to look vibrant and professional. After all, you could be meeting a client, your boss, or a new business partner. To help you put your best face forward, we've curated a list of the best lighting for video conferencing and a few simple tips.Get more news about Best Cold Light Line,you can vist our website!
By the end of this article, you'll have a list of the 7 best lighting options for video conferencing and the know-how to set them up for a flattering effect. Read our guide to video conferencing for more.
1. Best clip on light for video conferencing: Whellen
Whellen Selfie Ring Light is an easy-to-use clip-on light. This ring light attaches directly to your phone making it the best selfie light for video conferencing. It's also rechargeable via USB, so you don't have to worry about batteries. It has three levels of brightness and three color temperatures: warm light, cold light and warm-cold light, which can be adjusted with a simple touch.
2. Best computer light for video conferencing: Lume Cube
Lume Cube is a small, powerful, and portable light. It's USB-rechargeable with up to 14 hours of battery life. This can be mounted directly onto your computer monitor, or you can attach it to a stand. It has a built-in diffuser so you can get soft, even light. You can also adjust the brightness from a range of 1% to 100% and change the color temperature from warm to cool making, giving you the right kind of professional lighting for video conferencing at home.
3. Best desk light for video conferencing: Pixel GOs Zoom Light
The Pixel GOs Zoom Light is suited for those who don't have much space on their desk. It's small and lightweight, with a fully adjustable stand from 5″ to 16″. Made from aluminum alloy, this desk light is portable. It comes with a built-in frosted lens and a white diffuser. You can also choose from a wide range of color temperatures and brightness levels.
4. Best desktop ring light for video conferencing: Neewer
With 352 LEDs, the Neewer 20-inch LED Ring Light Kit comes with a rechargeable battery and USB port. The stand is adjustable from 90cm to 2 meters and has a strong base. Extra accessories that come with it include a phone holder which lets you go hands-free if you're attending a video conference on your phone. The color temperature ranges from 3200K to 5600K.
5. Best LED light for video conferencing: Logitech Litra Glow Premium LED Streaming Light
The Logitech Litra Glow Premium LED Streaming Light comes with a USB-C cable, compatible with USB-C and USB-A ports. The three levels of brightness (high, medium, and low) can be adjusted with a simple touch. The soft-white light gives you a natural light for video conferencing.
6. Best light bar for video conferencing: Hioume
The Hioume light bar can be used with any laptop or monitor with a USB port. It's lightweight and portable, making it easy to take with you on business trips. Best suited for monitors up to 24 inches, it comes with a white diffuser to soften the light. It has 10 dimming brightness levels. The light bar eliminates reflective glare off the screen so it only illuminates your desk which makes it the best monitor light for video conferencing.
7. Best USB light for video conferencing: Hanerdun Bright LED USB Lamp Light
The Hanerdun Bright LED USB Lamp Light comes with a 180-degree flexible goose-neck, so you can position it in any way that's comfortable for you. This is a reading-style laptop light that's ideal for those who want a USB light for video conferencing. It plugs into a standard USB port and doesn't require any batteries. The LED light is flicker-free and has touch-sense adjustable brightness levels.
LED Light-Therapy Masks That Will Make Your Skin Glow
At-home skin-care routines have really leveled up over the past few years, especially in the tool arena, and no skin-care gadget is as intriguing as the LED light-therapy mask.Get more news about Glowing Mask Glowing Glasses,you can vist our website!
Celebrities are no longer the only ones who get to wear luminescent masks and haunt the public’s dreams by Instagramming their LED selfies. There are now several regular-person versions available online, meaning anyone can harness the power of LED light — usually of the blue (bacteria-killing) and red (collagen- and elastin-stimulating) varieties — without a fancy dermatologist’s supervision.
Though they make you look slightly upsetting on the outside, and you can’t help but ask, “Does light therapy even work?”, these 11 LED light-therapy masks will get you glowing underneath by reducing inflammation, acne, wrinkles, and discoloration at depths your topical products can’t on their own.
This wireless mask features seven different color options to address every issue imaginable on the face: red and blue (the usual suspects) along with green (for discoloration), yellow (for fine lines and wrinkles), purple (for scar reduction), light blue (for a more soothing acne treatment), and white (which tightens and penetrates the deepest). It also comes with a bonus attachment for the neck, arguably the most overlooked part of skin-care routines (sad).
If you have things to do and places to be, strap this baby on. Using two different wavelengths of red light, it focuses all its energy on firming and evening everything out. Stick to ten-minute treatments three to five times a week, and you’ll look generally glowier and healthier in just four weeks.
This soft, silicone mask is less hockey goalie and more like an actual face mask that molds to your face shape for a more comfortable treatment. If you have overall rejuvenation in mind, this pick delivers red light and near-infrared 830-nanometer light, considered one of the most powerful of the wavelengths, to stimulate healing and improve blood and lymph circulation while you kick up your feet, sit back, and relax.
This LED mask from Dr. Dennis Gross is one of the more fashionable ones on the market. It comes with gold accents, 162 LED lights, and three convenient three-minute treatment options to choose from: red-light therapy, blue-light therapy, or red- and blue-light therapy. This mask is lightweight, completely hands free, and now comes in limited-edition black if you’re looking to stand out from the other LED-mask selfies on the feed.
If you want to harness the power of LED light without dropping half a grand, this millennial-pink mask is a good place to start. You’ll have to wear it around longer than most models to reap the same benefits (15 to 30 minutes compared with the typical three to ten minutes), but it’s wireless, comes with three different wavelengths (blue for acne, red for anti-aging, and orange for a nice overall glow), and has a price tag that isn’t in the triple or quadruple digits.
You’ve probably seen this haunting creation creeping on your Instagram feed thanks to celebrity aesthetician Shani Darden, who uses its whopping 770 LED lights on her celebrity clients. It will set you back $1,900, but you’ll probably end up looking like January Jones, Jessica Alba, Nina Dobrev, or a Kardashian in terms of skin texture.
Packaging with cardboard and corrugated cardboard
The most commonly used packaging materials, derived from paper, are corrugated cardboard and plain cardboard. There are significant differences in their characteristics and it is important that they are well known in order to make the best choice of packaging for a particular application.Get more news about Packaging Boxes 1 Layer,you can vist our website!
Cardboard is a thick material with excellent properties that allow folding and modeling at a much better hardness than paper. It can be easily cut and shaped, and its lightness, strength and recyclability make it ideal for many packaging applications. It is most often used for making small boxes, packages, etc. It can be used to make transport packaging, but it does not provide sufficient protection and it is good to additionally secure the contents with an inner packaging of protective material.
It is made from cellulose, which is often recycled, and various binders, fillers and other ingredients are added to it, depending on the purpose. According to the DIN standards, any paper with a density of more than 150 g / m2 can be classified as cardboard. The most important characteristics that are monitored when managing the quality of the produced cardboard are weight per 1 m2, thickness and humidity. The production of cardboard is very similar to that of paper. The raw material goes through a process of grinding, casting, pressing and drying. A significant difference is that coarser and harder fibrillated celluloses are usually used for cardboard.
Corrugated cardboard or so-called goffered cardboard consists of several layers of material with an intermediate folded layer. The types of corrugated cardboard differ according to the number of layers and the thickness of the wave. The difference in the structure of the corrugated cardboard also leads to the different strength of the material. The more layers and the better quality paper is used, the stronger the packaging material. Important advantages are the combination of lightness, plasticity and impact resistance. Although corrugated cardboard provides a higher level of security than plain cardboard, the load that has to be packed must be consistent with the material limitations.
Corrugated cardboard is an effective means of transporting products of various natures due to its durability. Leading companies in the field of supply conduct engineering testing of strains and deformations and the effect of vibration load on shipments in moving trucks. This allows them to optimize the weight of corrugated packaging and reduce the total weight of packaging by about 9 percent. This in turn reduces the corrugated cardboard waste that goes into recycling. This is just one of the examples of the flexibility and rapid modification of the material – qualities sought by every company focused on resource optimization.
Double-layer corrugated cardboard is a flexible material, a combination of a flat layer of paper and a pleated layer, and can have the sealing and strengthening application of an inner packaging. The three-layer corrugated cardboard consists of two flat layers with one pleated intermediate layer. The most common corrugated cardboard is with profile C, B, E. Three-layer corrugated cardboard with wave profile E (micro corrugated cardboard) has a thickness of up to 1.3 mm. It is used in the production of small or laminated packaging with light and medium weight. It is extremely suitable for punching and can produce an unlimited variety of constructions and designs. Three-layer corrugated cardboard with wave profile B – 3 mm thick is used for medium-sized packages and cardboard boxes with a product weight of up to 10 – 15 kg. It has very good resistance to pressure.
Three-layer corrugated cardboard with wave profile C – 4 mm thick, can withstand loads weighing 20 kg. It is very durable and can be used to make large cardboard boxes, laminated and punched products. The four-layer corrugated cardboard consists of one outer, one inner straight layer and two folded intermediate ones and is used for lamination. The five-layer corrugated cardboard consists of three straight and two intermediate pleated layers of paper. The five-layer corrugated cardboard, which combines C and E profile waves, is 5 mm thick and is the preferred material due to its high strength and high print quality, which gives it a very attractive commercial appearance.
Trends in architectural surfaces: sintered stone, 3D printing and sustainability
There are all kinds of design shows such as the Salone del Mobile, Maison & Objet and Design Miami/Basel that have a huge influence on architecture and interior design. There’s only one, though, the UK-based Surface Design Show, that’s considered the leading event to discover the major trends set to influence the world of architectural surfaces, and surface design.Get more news about Sintered Stone,you can vist our website!
In terms of manufacturing, they revolve around sustainability as well as the use of innovative, environmentally-friendly materials with superior technical capabilities, such as sintered stone.
“This trend allows for consumers to have peace of mind in the environmental effects of the material they are choosing, all the while not having to compromise design,” says Alvaro Palencia, the head of architectural projects for Neolith North America, a brand of all-natural, premium sintered stone for the kitchen, bath, floors, walls, and exterior facades.
A raw material surface manufactured in a carbon neutral environment in Castellon, Spain, Neolith’s sintered stone is made using a mixture of natural clay, feldspar, silica and mineral oxides combined with extremely high temperatures.
Natural, plastic-free and composed of up to 90 per cent recycled materials — as well as completely recyclable — it’s an ultra-compact surface that doesn’t generate any industrial water waste to produce.
Best of all, it can be made to mimic everything from marble and stone to concrete, wood, iron and steel.
“Sintered stone is a man-made surface that allows for detailed, controlled designs that are unattainable with natural stone,” explains Palencia.
“The result is a unique product that combines elevated design elements with high functionality that includes everything from being waterproof, easy to clean and ultra-hygienic to UV, cold, ice and high temperature resistant, as well as lightweight and bend resistant.”
In September 2022, Neolith launched a new technology that enables the company to manufacture unique and natural reproductions with an infinite number of geometric projections, transparencies and semi-transparencies and with a wide range of unique surface textures.
100 per cent of the energy used to produce this new generation of surfaces comes from renewable sources, and all the water used in the process is recycled.
“From cladding the entire exterior of a home, to the floor-to-ceiling trends, and then of course flooring and countertop usages. This product is virtually unlimited in uses,” says Palencia.
The 3D printing technology gives the brand the opportunity to offer architects and designers exclusive design tools to turn their creations into reality. It also opens doors to new textures never before imagined in the industry, particularly for kitchen and bathroom countertops.
Japan is going crazy over McDonald's rice burger bun
McDonald's released a burger bun made with rice in Japan — and the news is sending the Japanese internet into a frenzy.Get more news about Rice Burger Forming,you can vist our website!
The rice burger bun, or "gohan" burger in Japanese, "offers a new taste by changing the bun into a specially made rice bun while keeping the ingredients and seasoning of the classic burger," according to McDonald's Japan.The buns are made from homegrown rice and are glazed with a savory soy sauce that McDonald's says will allow consumers to "enjoy the usual burger taste while enjoying the exquisite harmony of a new flavor stemming from an unexpected combination."
The burger comes in three varieties: rice teriyaki, rice bacon lettuce and rice fried chicken. They will be sold nationwide for a limited time as part of a "Night Mac" menu that's available between 5 p.m. and closing.
Some social media users predicted the arrival of the rice burger bun and thanked McDonald's. A few Japanese rice farms offered to become McDonald's suppliers. Others hoped for the return of a curry, rice and fried pork cutlet dish that graced McDonald's Japanese lunch menus in the 1990s.
"The reaction was huge. People didn't know there was going to be a new product so it created a lot of suspense. Everyone had a lot of hope for what it would be," Kokoro Toyama, McDonald's Japan rice burger representative, told CNN Business.
Toyama said the decision to launch the rice burger bun was based on customer feedback and on market research that showed that people in Japan in their 30s and 40s preferred rice over bread for dinner, while still being fond of the staple teriyaki and fried chicken burgers they'd eaten as teenagers and young adults.
Even the advertising campaign slogan "gohan dekita you," which can mean both "dinner is ready" and "the rice is ready" in Japanese, was created with a specific emotional appeal to hungry diners.
"It's a nostalgic phrase that sounds familiar and makes people feel like they are at home," Tomoya said. "It's like your mom telling you your dinner is ready."
Not the only rice burger bun on the market
McDonald's is not alone in cashing in on the emerging rice burger bun market. The company's announcement follows MOS Burger, a rival Japanese chain that has sold rice patty bun burgers for decades. MOS Burger invented its rice burger bun in 1987 and claims it is the world's first.
The company created that product to make "full use of a staple food in Japan," Masakatsu Kido from MOS Burger's International support division, told CNN Business, who added that the rice burger bun "is now recognized as an undeniable hit."
As McDonald's teased its new rice burger bun, some Twitter users also pointed out that MOS Burgers already sold such a product and suggested that McDonald's Japan was late to the scene.
McDonald's announcement, though, shows how international brands shape their products to fit the tastes of a local market — in this case, a Japanese consumer base that may crave rice instead of buns with their burgers.
"We had more and more customers saying they wanted to eat rice for dinner, not bread, and that's why we wanted them to enjoy the McDonald's rice burger," said Toyama.